Too often, brokers and employers are forced to rely on temporary, contractor-based enrollment models that lack consistency, accountability, and system expertise. The result is poor employee experiences,
enrollment errors, and added administrative burden for HR teams, all of which can negatively impact broker relationships.
VBA was founded with a different approach.
We operate as a long-term enrollment partner to brokers and their clients, delivering structured,
education-first enrollment services supported by in-house teams, disciplined processes, and year-round accountability. Our model is designed to protect broker relationships, improve enrollment outcomes, and reduce downstream risk for employers.
What sets VBA apart is not just what we do, but how we do it.
We use trained, in-house W-2 bilingual benefit counselors. We invest heavily in benefit counselor
training, benefits administration expertise, and quality assurance.
We test systems before enrollment, review enrollments during execution, and remain engaged long after open enrollment ends.
At VBA, we believe enrollment should be predictable, compliant, and employee-friendly. It should not be a source of stress or clean-up work. Our role is to execute enrollment with consistency and care so brokers can focus on growth and employers can focus on their workforce.
How We Operate
At VBA, our approach is guided by a set of principles that shape how we serve brokers, employers, and
employees.
Standards Matter
We believe consistent results come from clear expectations, ongoing training, and accountability. We are intentional about who we hire and how we train because the quality of our team directly impacts the brokers and clients we serve.
Our team operates within structured processes designed to deliver accurate, compliant, and professional enrollment experiences.
Built for Broker Alignment
We exist to support broker strategy, protect client relationships, and enhance the broker’s role, not
compete with it.
Accountability Over Convenience
We take ownership of enrollment outcomes and remain involved long after open enrollment ends.
Education Before Sales
Our counselors are trained to educate across all benefit offerings and deliver results without pressure or inconsistent messaging.
Consistency Through In-House Teams
We use trained, in-house W-2 teams to ensure consistent execution, quality control, and accountability.
Accuracy Reduces Risk
System expertise, testing, and quality assurance are built into our process to minimize errors and post
enrollment clean-up.
